domingo angelini

 ONE OF MY FAVORITE PROJECTS, AND I STILL CAN’T BELIEVE I GOT TO DO IT!

I WORKED WITH THE WENDY’S TEAM ON REDEFINING THE VOICE AND PERSONALITY OF THE ICONIC WENDY, FROM HER LEGENDARY SOCIAL MEDIA ATTITUDE TO HOW SHE LOOKS, SPEAKS, AND SHOWS UP AROUND THE WORLD.

I HELPED DEVELOP THE GLOBAL BRAND TOOLKIT, COVERING EVERYTHING FROM HER TONE OF VOICE AND SOCIAL MEDIA PERSONALITY TO HER SIGNATURE DRESS AND HOW THE BRAND ADAPTS ACROSS DIFFERENT CULTURES AND MARKETS.