AS AN OLD-SCHOOL GAMER, I AM VERY PROUD OF THIS ONE. I SPENT YEARS PLAYING DIABLO, CALL OF DUTY, FIFA, AND LOTS OF OTHER POPULAR GAMES.

FOR THIS OCCASION, SHELL WAS LAUNCHING V-POWER NITRO, AND THEY NEEDED A SOCIAL-FIRST ACTIVATION TO GET A YOUNGER AUDIENCE TO HIT THE ROAD AND TRY IT OUT. SO WE PARTNERED WITH SOME OF THE BIGGEST FORTNITE CREATORS, WHO DESIGNED AND EXPLORED SIX OF THE MOST STUNNING BIOMES EVER BUILT, FULLY ACTIVATED ACROSS TWITCH AND IG.

IN PARTNERSHIP WITH TEAM UNITE, WE CO-CREATED THE NARRATIVE, GAMEPLAY, TEASERS, AND SOCIAL AMPLIFICATION, TURNING THE EXPERIENCE INTO A MASSIVE GAMING AND CONTENT MOMENT.

AWARDS: ONE SHOW, SHORTY AWARDS AND MORE.