MY FRIENDS AT HAVAS INVITED ME TO JOIN THE PITCH FOR OLIVE OILS FROM SPAIN, AND WE WON WITH OLIVE OIL DROP, A MUSIC-DRIVEN CAMPAIGN INSPIRED BY THE CULTURE, ENERGY AND PASSION THAT SURROUND SPANISH OLIVE OIL.
THE IDEA USED MUSIC AS A WAY TO BRING OLIVE OIL BEYOND THE KITCHEN AND INTO CULTURE, CREATING A PLATFORM DESIGNED TO CONNECT WITH A NEW GENERATION IN A FRESH AND UNEXPECTED WAY.
I WORKED ON THE PROJECT FROM THE INITIAL PITCH AND CONCEPT ALL THE WAY THROUGH THE CAMPAIGN TOOLKIT, HELPING SHAPE THE IDEA, VOICE AND EXECUTIONS ACROSS THE FULL PLATFORM. A TRUE END-TO-END PROJECT, FROM WINNING THE BUSINESS TO BUILDING THE WORK.