domingo angelini

I WORKED AT MEL DIRECTLY WITH LUIS MESSIANU AND DANNY ALVAREZ ON THE PITCH FOR TEQUILA GRAN CENTENARIO.

“ALWAYS AL CIEN” WAS THE WINNING CONCEPT, INSPIRED BY THE AUTHENTIC SPIRIT OF MEXICAN HERITAGE AND THE IDEA OF LIVING WITH PRIDE, CHARACTER, AND TRUE GRIT. WE BUILT A FULLY INTEGRATED CAMPAIGN WITH EARNED MEDIA ACTIVATIONS, SOCIAL MEDIA, TV, OOH, AND MANIFESTO-DRIVEN STORYTELLING ROOTED IN THE SOUL OF THE BRAND.