HI ALI, WELCOME TO MY PORTFOLIO.
I WAS REVIEWING MY OWN BOOK AND I THOUGHT, “HEY, THIS IS COOL, BUT IT’S VERY CONCEPTUAL.” AND SINCE WE’LL BE WORKING ON BRANDING AND DESIGN, I WANT TO SHOW ALI THAT I CAN WRITE. SO I DECIDED TO INCLUDE THIS RECENT PITCH DECK (THAT ACTUALLY WON THE PITCH, GO ME!) FOR TEQUILA GRAN CENTENARIO.
I THINK THIS IS A GOOD SAMPLE OF HOW I CAN INTERPRET A BRAND’S SOUL AND SPIRIT, AND THEN TURN THAT INTO ITS VOICE. AS YOU’LL SEE IN THE DECK, WE LANDED ON A CONCEPT AND WENT FROM SCRATCH VISUALLY, WRITING MANIFESTOS, HEADLINES, TV, SOCIAL, AND EVEN EARNED MEDIA IDEAS (THAT THEY ARE PRODUCING FOR THE WORLD CUP, SO I PROBABLY SHOULD TAKE IT DOWN AFTER OUR MEETING 😅). THERE IS MORE ABOUT THIS PROJECT, BUT YOU’LL SEE IT IN THE NEXT CHAPTER AT 3PM.
SEE YOU THEN!
MINGO
