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Born and raised in the city of Buenos Aires, Argentina, and with a background in Political Marketing. Found his passion in communication and PR when he had his first job at the Hilton Auckland when he decided to go to live to New Zealand at the age of 18. From that moment on his experience grew in the area in different challenging positions were he had to write political speeches to develop campaigns for Casinos. He left " comfort zone" behind for a challenge in Miami.