I HAD A BLAST WRITING FOR CHEEZ-IT, CRAFTING SPANISH COPY THAT BROUGHT THE BRAND’S BOLD, SNACK-OBSESSED PERSONALITY TO LIFE. FROM HEADLINES TO SOCIAL, EVERY LINE WAS PACKED WITH CRUNCH, WIT, AND A TOUCH OF IRREVERENCE AND TAPPING INTO CULTURAL INSIGHTS.
WE WANTED TO SURPRISE THE AUDIENCE WITH THE UNEXPECTED FLAVOR OF CHEEZ-IT, SO WE CREATED “SABOR QUESORPRENDE”.