CONCEPT: LOVE IT LIKE THE FIRST TIME
“LOVE IT LIKE THE FIRST TIME” IS THE FIRST GLOBAL CAMPAIGN IN THE BRAND’S HISTORY (43 COUNTRIES).
WE HAD THE CHALLENGE OF DEVELOPING A MESSAGE THAT RESONATED WITH TRUE SOCCER FANS AFTER MORE THAN 100 DAYS WITHOUT SOCCER (SAD TIMES FOR SOCCER NERDS LIKE ME).
AWARDS: NY FESTIVALS, TELLY (2X), CYNOPSIS, FAXIES.
CASE STUDY
ENGLISH MANIFESTO
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
SPANISH MANIFESTO
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
